Fermai

The client

Fermai is an innovative compay that works in the predictive maintenance sector, which as been in continuous growth within the 4.0 industry. The heart of their proposal is Doctor, a patented electronic card equipped with smart sensors that are able to read data in real time directly from industrial machinery, foreseeing possible malfunctions and optimizing maintenance interventions.

Doctor is not just a device, but a technology that represents an actual paradigm shift in the industrial world. For this reason, it was crucial to give Fermai a digital presence able to show its worth, with the right mix of emotion, technical precision and ability to engage the viewer.

The challenge

When Fermai reached out to us, the objective was clear: show the world a highly technical product in a simple, emotional and convincing way, and at the same time build a commercial instrument to facilitate its purchase.

Doctor was ready for the market, however it was lacking a digital ecosystem worthy of its innovation. A website was needed that could powerfully convey the device's features, show Fermai's brand identity and speak to an international audience, without giving up style, responsiveness and technical reliability.

The solution

We developed an emotional website, thought to guide the viewer through a clear, engaging and visually powerful path. Each section has been designed to empower the product, showing in a simple way even the more technical aspects, with the aim of giving back the idea of an avant-garde device.

The website is multilingual, allowing Fermai to dialogue with international markets from the get go, and completely optimized from the SEO perspective to improve the brand visibility in the global landscape of the tech industry.

Next to the institutional side, we have integrated a fluid and intuitive e-commerce, that allows clients to buy the Doctor device online, with an efficient and professional check-out process. A single environment capable of informing, engaging and converting.

Some features
integrated on Fermai

See all

Management control
Optimise business performance with detailed analysis and interactive dashboards to monitor costs, revenues and KPIs.
Resource planning
Optimises industrial production with advanced tools for planning resources, time and targets.
Estimator
Create customised quotes based on your specific needs, with automatic calculations and flexible options.
Big Data Analysis
Leverages open source databases to analyse large volumes of data without licence fees.
External API Integration
Connect your system with external service APIs for customised and scalable functionality.
Advanced Ecommerce Event Tracking
Send server-side events to Google and Facebook to optimise campaigns and share leads with customised information.
Artificial Intelligence Search
Implements an advanced AI-based search system to provide fast, customised results within the website.
Mobile Optimisation
Optimises CSS and JavaScript code to ensure excellent performance and fast loading times on mobile devices.

The result

Today, Fermai can count on a digital presence that is cohesive with the worth of its own product, able to convey technology and innovation with ease and authority.

The website has allowed the company to present itself in a credible way both to clients and international partners, making entry in new markets easier and offering an immediate instrument for the device's sale.

Doctor is finally showcased as it should be: not only as an industrial product, but as a technology able to change the rules of the game. We are ready to support Fermai in the next steps of its growth process.