Brandini

Brandini is one of the most established and historic automotive companies in Italy. With a history of over one hundred years, Brandini built a solid presence on the tuscan territory, becoming a benchmark in the mobility sector. The company has a team of over 500 people, 26 locations, and a revenue surpassing 600 million euros.

The group represents some of the leading brands in the industry, including the entire Stellantis group and premium brands like BMW. Its activities vary from the sale of new or used vehicles to rentals, all the way to assistance services and financial consultancy. A complex ecosystem that requires precision, reliability and a digital communication worthy of its prestiege.

Brandini as a brand has a great reputation in the fisical world, however the former website was unable to showcase its merit. Slow, underperforming and almost invisible on search engines, it was more an obstacle than an opportunity.

The goal was clear: developing a website able to mirror the authority and history of the brand while becoming a business instrument at the same time. A portal where searching was fast, with impeccable user experience, easily updatable contents, and where organic indexing on Google would allow to daily intercept new potential clients.

For this brand, it was crucial to create a platform able to simplify the job of the internal team, automate stock managing processes and multiply the number of contacts with customers. In summary: less manual work, better performance and more results.

We began with an in depth analysis to better understand company needs, user behaviours and SEO opportunities. After designing a user experience and a user interface in line with the brand identity, we developed a custom Symfony portal, that is fast, scalable and integrated with internal managing systems to automatically update the stock.

The core technological focus was on indexing: through artificial intellingence we have automatically generated thousands of SEO pages optimized for every combination of brand, model and location. AI constantly analyzes and improves these pages' performances, ensuring maximum visibility and coverage on search engines. 

The new website has reached a ten times faster navigation, through instant loading and a more intuitive and precise search. The increase of organic traffic was clear, thanks to automatic indexing supported by AI.

Internally, management has become more efficient: less time spent on repetitive activities, more focus on sales. The website today is a real digital asset, able to work on its own and obtain mesurable results every day.